As a mother and entrepreneur with a keen sense of style, and a social media influencer with over 200,000 followers across her platforms, Terri-Karelle partners with brands that fit her lifestyle and core beliefs – like Toyota Jamaica – to help them reach a wider audience. Her insistence on only promoting brands she uses or supports, and her expertise in marketing, means having a brand advocate, sounding board and genuine fan, all in one.
Spending most of her time on stage means her look must be flawless at all times, and thanks to local fashion brands like Sabritru, Beat By Nordz, and Uzuri International, she continues to the hit the mark. Terri-Karelle has always said, “The one thing I know how to do in fashion is pick the right shade of lipstick,” and thanks to her partnership with Jamaican cosmetics brand, Gäelle, she always has several shades on hand.
Financial development, especially for women, has always been of the utmost importance to Terri-Karelle, so partnering with JMMB – a brand which matches her passion for authenticity, high quality and national development – was a no-brainer. She has been a part of several JMMB initiatives, including #HerWealth and #GOALS, encouraging Jamaicans to not just rely on savings, but to start investing in order to secure their future but to create generational wealth.
Terri-Karelle has also been a strong advocate for youth empowerment and social justice, leading her to become an ambassador for altruistic causes such as the UNICEF’s #KeepChildrenSafe campaign, the Office of the Children’s Registry #BreakTheSilence campaign.