As part of the Announcement of the University of the West Indies’ 75^th anniversary initiatives, the university’s top “75 books you should read during 2023” was announced and making the ranking was Dr. Terri-Karelle Reid’s personal branding self-help book titled My Brand Compass: the 13C’s to building your personal brand. Dr. Reid joins ranks with several other noteworthy authors including Former US First Lady Michelle Obama, Former Jamaican Prime Ministers Michael Manley, Edward Seaga, and PJ Patterson, Jamaican National Hero Marcus Garvey, famed Jamaican Poet Louise Bennett-Coverley and many others.

According to Reid, “It’s truly an honour. Many of these books on this list are some of my favourites growing up and others have made it on my yearly reading list. To be given this recognition as a first-time author is certainly humbling and I don’t take the recognition for granted at all,” the former TEDx speaker shared.

The University of the West Indies opened its first campus in Mona, Jamaica 75 years ago when the decision was taken on January 7, 1947, when the governing body of the University College of the West Indies—a branch of the University of London intended to serve British colonies—assembled for its first meeting in the House of the British Council in Jamaica. It was at this first meeting that a decision was taken for lands at Mona, Jamaica to be used for establishing the first campus of The University of the West Indies. One year later, on October 3, 1948, the Campus welcomed its first class of 33 medical students.

The UWI’s 75th anniversary initiatives are purposely designed and aligned to reflect on its past, confront the present, and articulate plans for its future across all five campuses as well as internationally, through partner associations and affiliates.

The UWI 75th anniversary is celebrated under the theme: UWI at 75. Rooted. Ready. Rising.

Here’s a link to the full listing of the Top 75 books: https://libguides.uwi.edu/c.php?g=1284227

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Terri-Karelle first attended the debut staging of Elevate back in 2019 and subsequently hosted, moderated and participated in panel discussions and fireside chats over the years in her capacity as a media personality/entrepreneur. However, five years after her debut, Reid returned to the main stage delivering a powerful message around “Creating your Best Life.” In her brief welcome introduction of Dr. Terri-Karelle Reid, Kerry-Ann Stimpson, Chief Marketing officer at the JMMB Group stated, “this speaker is special to us not only because we get to work with her all the time at JMMB, but she was with us at elevate 5 years ago not as a speaker, a host, or as a panelist. She was there because it’s something she wanted to be a part of. She sacrificed her whole weekend for Elevate that year.” She continued, “After the event she posted a 30-minute video clip about what the elevate platform had done for her and that was something that brought tears to my eyes. And now this year, she has returned as one of our anchor speakers for our Elevate 5.0 event,” she ended. As Stimpson ushered herself off the stage to welcome Reid, the audience erupted in fanfare.  

With her usual elegance and undeniable energy, the 40-year-old entrepreneur and public speaker entered the stage to Jermaine Edwards’ hit “Beautiful Day” after which she cautiously reminded everyone that she wasn’t an authority figure who could dictate how to live one’s best life but instead referring to the topic as ‘subjective’ and one that she was ready and willing to speak on and share the principles that she has employed that has led her to continuously live her best life.

The former Veterinary doctor outlined 7 key steps that individuals can undertake to put them on a better path to living their best life. The included:

1. Defining your best life (what living your best life looks like and feels like)
2. Understanding that your breakthrough is usually on the other side of your habits
3. Outwork your self-doubt
4. Ask for help and learn to self-advocate
5. Define and establish your character
6. Don’t compete or compare
7. Pay it forward

As the presentation continued, Reid drew on her personal life experiences to further cement a few of her points to the audience and drive home the overarching message of getting attendees to practice better steps in defining their best life. However, based on the feedback from the audience and the many social media posts that littered the social space, “outwork your self-doubt’ was the biggest take away for the many in attendance. According to Reid, “We have to outwork your self-doubt. What I’m asking of you all today is that you look at execution over inspiration, execution over motivation, action over absorption and assimilation.” She continued, “we absorb every day, we assimilate every day, but we do not take action. The day you take that first step and you start to outwork your self-doubt, everything becomes easier but that takes time,” she declared. 

To end her hour-long presentation, Reid recapped the 7 principles that can be used for persons to build their best life and reminded persons, through her usually nurturing nature, of the importance of storytelling and how that can aid in connecting people and experiences. Shortly after, she dove head-first into the question-and-answer segment from attendees both in person and online.

Subsequent to Reid’s presentation, Paul C. Brunson in his address referenced Reid on several occasions as one of the best storytellers in the space and someone who assimilates well and then executes as he unpacked nuggets of information around personal brand building techniques also using real life experiences from his journey during his hour and a half presentation.  

JMMB Elevate is the financial company’s annual financial empowerment summit geared towards empowering more Jamaicans to rethink money and wealth creation.

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With a series of book tours and signings in Jamaica, Reid has finally made her debut in the Twin Island Republic of Trinidad and Tobago this past week.  The launch event took place at the Jamaican High Commission with little over 50 specially invited members of her TK Tribe. Reid, overwhelmed by the support in Trinidad welcomed her guests and admitted hastily that she didn’t not in a million years envision a book launch in another country. “This started out as a little cheat sheet which then morphed into a full-fledged book that I launched in Jamaica. Now here I am, 7 months later with my book being launched in Trinidad and Tobago. It’s surreal but I am thankful and blessed. Thank you all for being a part of my community and for contributing to my life in some way shape or form.”

The book is dedicated to Reid’s grandmother Millicent Audrey Scott who the author admitted “planted the seeds of knowledge and wisdom that made me a great brand long before I even knew that I would be one.”

The book is available in paperback and kindle formats at Amazon or via Reid’s website www.terrikarelle.com. Here are some highlights from the “My Brand Compass” launch in Trinidad and Tobago:

Event Host, TEDx Speaker and now Author Dr. Terri-Karelle Reid was all too happy to gift Jamaican High Commissioner to Trinidad and Tobago His Excellency Arthur Williams an autographed copy of her first book “My Brand Compass” at her launch event in Trinidad and Tobago earlier this week.

Out to celebrate another Jamaican female phenom in TT is Jamaican born Managing Director of the Guardian Media Group Dr. Karrian Hepburn-Malcolm and her son Zylan. Both spared a few moments with the nights leading lady, Dr. Terri-Karelle Reid at the Trinidad and Tobago launch of her debut book “My Brand Compass.

Jarrod Best-Mitchell, in addition to purchasing three copies of ‘My Brand Compass’ also managed to sneak a selfie with the author Dr. Terri-Karelle Reid.

Jane Wight (right) was overcome with joy after finally meeting the “My Brand Compass Author. Dr. Terri-Karelle Reid (left) after the proceedings of the book launch held at the Jamaica High Commission in Trinidad and Tobago.

Host of the “My Brand Compass” book launch Leisel Douglas (left) joins the author and TEDx speaker Dr.  Terri-Karelle Reid for a candid photo op.

The Trinidad and Tobago Launch of Reid’s (second left) recently authored “My Brand Compass” would not have been a success without her TT based organisers who joined her for a photo op. They are (from left) Leisel Douglas, Tisha Jack and Tynisa Scantlebury. Reid’s Executive Liaison Alex V. Sterling (right) joined the ladies for a final photo op.

Then gents were not to be left out from the book launch proceedings. Alex V. Sterling (right), the Executive Liaison to Dr. Terri-Karelle Reid is joined by Communications specialist Dike Noel (left) and Banker Andre Muir (centre).

Digital Strategist Keron Rose (left) joined the host of specially invited guests at the launch event. Here, he is pictured with Dr.Terri-Karelle Reid at the Trinidad and Tobago launch of her recently published book, ‘My Brand Compass.’

The effervescent host extraordinaire and Author of ‘My Brand Compass,’ Dr. Terri-Karelle Reid.

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Why is it important to say no?

            First and foremost, it is great for your mental health. Mastering the Art of saying no very important to have dominion over your space and life and saying no affords you that. At all times, you should be the driver in your journey. Saying yes to people when you really prefer to say no places you in the backseat. You have given up your autonomy and have now become a passenger in your own ride. Agreeing to anything that you would rather not do has so many rippled mental effects. This can lead to induced anxiety and mental exhaustion from overextending yourself to do something you would really rather not.

Establishing boundaries

            Saying no does not make you mean or a bad person. If people are offended by you saying no then they do not respect your boundaries and your relationship. Setting boundaries is a part of self-care, at least that’s what I like to think. The answer is no because I do not think I am equipped to deliver on your request, so I do not force myself to. I am saying no so I can gauge your expectations of me and our relationship, whether it be professional, romantic or platonic, going forward. I am saying no simply because I feel it is the right thing to do. If you cannot respect my no, it simply means that I need to disassociate myself from you because you are trying to manipulate my decisions and disrupt my peace of mind. 

We often overlook how fundamental saying no is to having healthy relationships, to personal development and most importantly, to our mental health. It is very important to be true to yourself and others. The seeds of trust, honesty and support are core foundation principles in any relationship. So, when I tell you no, trust me by accepting my no and giving me the benefit of the doubt that I am being honest. Be understanding and support me in my no. 

Don’t cheat yourself! Know your no and stick to it. Stay tuned for part-two of The Art of Saying No series where I share my several ways of saying no.

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