In My Brand Compass, Terri-Karelle shares her proven 13-point blueprint that has helped people (including herself!) and brands deliver real influence, build purposeful communities, and demonstrate thought leadership. In this practical and inspiring book, you will learn:
What is a personal brand and why it’s important
How to identify and showcase your unique expertise
How to gain clarity on your brand voice – message, market, and business model
Why authenticity is the most effective marketing strategy
The power of alignment and building community
The business of brand you
How to find and use your brand compass
About The Author
Media entrepreneur, TedX speaker, and sought-after host, Dr Terri-Karelle Reid, now adds author to her impressive roster of impact. Brand You: The 13 Cs to Building Your Personal Brand is her first book, and her latest project to motivate and inspire.
Drawing on authentic personal reflections from being one of Jamaica’s most-loved media personalities, and professional experience working with global brands and events, this book is the essential guide to unlocking your best self now.