Jamaica is the BIGGEST small country In the world! (It’s not up for debate ?) We are a literal dot on the world map and yet our brand is known all over the world and has such massive impact! That’s why it’s always such absolute joy for me to host events like Style Jamaica that give us an opportunity to showcase all our wonderful culture and talent to the world.

STYLE JAMAICA, an event powered by the Tourism Linkages Network (TLN) and the Tourism Enhancement Fund (TEF), was conceptualized to bridge the gap between visitors to our country and the creative industry, allowing the latter to showcase their talent and products, and visitors the opportunity to shop and bring a piece of Jamaica home.

We came together in Island Village, Ocho Rios, where locals and tourists (including passengers from several cruises docked that day), had a full day of immersion into Jamaica’s culture, including fashion, art, cuisine, music and dance. Entrepreneurs, designers and creatives displayed clothes, bags, jewelry, hats, chocolate, coffee …all handcrafted with amazing skill and love! I encourage you to check out the catalog featuring the brands that were on display and support them. Buy Jamaica, build Jamaica!

Along with the shopping showcase displaying products and brands made in Jamaica, by Jamaicans, there was also a full programme of activities including musical performances, dancing and of course, a runway fashion show.

Here’s a look at some of the photos from the day.

Photo credit: Tourism Enhancement Fund on Instagram