Business in the creative industry We are socialised to believe that success is only realised when we grow up to assume the roles of traditional jobs. Many can attest that the dream job for them…
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What Does Excellence Mean To You?
“My excellence is unconditional. My excellence isn’t an option or choice, it’s my DNA. My excellence isn’t a goal or destination, it’s a habitual lifestyle.”- Terri-Karelle If you ask different people what excellence looks and…
Beenie Man and Bounty Killer’s Brand Lessons
Brand Tings! It has officially been a week since Beenie Man and Bounty Killer obliterated the Verzuz clash on Saturday, May 23, 2020. For those who might have taken a trip to Mars to socially…
Your Personal Brand -13 Things Not To Do On LinkedIn
Building your personal brand is a big deal whether you are conscious of it or not. I am now celebrating one year of being active on LinkedIn. It feels as if it went by so…
A Few Thoughts on COVID-19 (Coronavirus)
The coronavirus (COVID-19) hit our country a few weeks ago and like most of you, I have been watching our world change right before our eyes. Being immunocompromised myself (I have asthma) and having several…
Lessons From The Decade: My 10 Biggest Takeaways
Lessons from the decade, there are many but some stand out more than others. They say we overestimate what we can do in a day, but underestimate what we can accomplish in a year. Well…
The 45 Books I Read in 2019
I absolutely love reading. I can lose hours upon hours just transfixed in a book. As a matter of fact, there have been times when I’ve started a book, intended to read for a few…
“Legguh Di Fear!” Interview on TVJ Smile Jamaica
I recently had the pleasure of being interviewed on the island’s favourite morning programme, TVJ’s ‘Smile Jamaica’ on the topic, “Legguh Di Fear: How to Embrace Pursuing New Dreams”. (Translation: Let Go of Fear) During…
Influencer Marketing Isn’t Dead, We Just Do It Wrong
Is Influencer Marketing still relevant and effective? You better believe it! It just comes down to the simple decisions that both the influencers and brands that want their services make. A few weeks ago, I…
10 Common Mistakes Professional Brands Make on Social Media
I was invited to speak at the Sweet Art Bake Conference. My topic was “The Effect Of Social Media on Personal and Professional Brands.” There are so many professional brands that are utilising social media platforms as…