“My excellence is unconditional. My excellence isn’t an option or choice, it’s my DNA. My excellence isn’t a goal or destination, it’s a habitual lifestyle.”- Terri-Karelle If you ask different people what excellence looks and…
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Beenie Man and Bounty Killer’s Brand Lessons
Brand Tings! It has officially been a week since Beenie Man and Bounty Killer obliterated the Verzuz clash on Saturday, May 23, 2020. For those who might have taken a trip to Mars to socially…
Your Personal Brand -13 Things Not To Do On LinkedIn
Building your personal brand is a big deal whether you are conscious of it or not. I am now celebrating one year of being active on LinkedIn. It feels as if it went by so…
A Few Thoughts on COVID-19 (Coronavirus)
The coronavirus (COVID-19) hit our country a few weeks ago and like most of you, I have been watching our world change right before our eyes. Being immunocompromised myself (I have asthma) and having several…
Lessons From The Decade: My 10 Biggest Takeaways
Lessons from the decade, there are many but some stand out more than others. They say we overestimate what we can do in a day, but underestimate what we can accomplish in a year. Well…
The 45 Books I Read in 2019
I absolutely love reading. I can lose hours upon hours just transfixed in a book. As a matter of fact, there have been times when I’ve started a book, intended to read for a few…
Putting on the Digicel Rising Stars Christmas Special – A Series of Unfortunate Events
Sometimes things don’t go the way you planned. Sometimes things get terribly out of control. And in those moments, the only things saving you from complete failure are your reputation and a reliable team you…
Influencer Marketing Isn’t Dead, We Just Do It Wrong
Is Influencer Marketing still relevant and effective? You better believe it! It just comes down to the simple decisions that both the influencers and brands that want their services make. A few weeks ago, I…
10 Common Mistakes Professional Brands Make on Social Media
I was invited to speak at the Sweet Art Bake Conference. My topic was “The Effect Of Social Media on Personal and Professional Brands.” There are so many professional brands that are utilising social media platforms as…