On March 10, 2020, Jamaica recorded her first case of the Coronavirus and subsequently, we were launched into the world of zoom meetings, virtual events and online webinars. Zoom links were being emailed and whatsapped…
Posts Taggedpersonal branding
Beenie Man and Bounty Killer’s Brand Lessons
Brand Tings! It has officially been a week since Beenie Man and Bounty Killer obliterated the Verzuz clash on Saturday, May 23, 2020. For those who might have taken a trip to Mars to socially…
Your Personal Brand -13 Things Not To Do On LinkedIn
Building your personal brand is a big deal whether you are conscious of it or not. I am now celebrating one year of being active on LinkedIn. It feels as if it went by so…
Influencer Marketing Isn’t Dead, We Just Do It Wrong
Is Influencer Marketing still relevant and effective? You better believe it! It just comes down to the simple decisions that both the influencers and brands that want their services make. A few weeks ago, I…
10 Common Mistakes Professional Brands Make on Social Media
I was invited to speak at the Sweet Art Bake Conference. My topic was “The Effect Of Social Media on Personal and Professional Brands.” There are so many professional brands that are utilising social media platforms as…